Comments for South Florida Social Geeks http://www.sflsocialgeeks.org We're Geeks With Social Skills Sat, 30 Jul 2011 16:46:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Capture the Catalog: A Successful Social Marketing Experiment by Vanessa Montes http://www.sflsocialgeeks.org/capture-the-catalog/comment-page-1/#comment-176 Vanessa Montes Sat, 30 Jul 2011 16:46:00 +0000 http://www.sflsocialgeeks.org/?p=256#comment-176 thanks for the recap Marc! I didn't understand what was the mission besides mentioning IKEA on tweets from the FB invite I got and I worked late so I missed out on the tweet stream :( Anyways, congrats to the teams and participants!  I'd like to know what is the ROI from this marketing experiment. Such as, how many new followers/fans did Ikea gained from this, hits to the site, how many became actual clients (was a promo or something issued to the audience for tuning in? that they can track at time of purchase), was there a new or specific product they were trying to promote?, etc... I'm just curious, I'm sure they will be gathering data and tracking it. It would be great if they shared that info. Thx for the post :) @vanessamontes:twitter  thanks for the recap Marc! I didn’t understand what was the mission besides mentioning IKEA on tweets from the FB invite I got and I worked late so I missed out on the tweet stream :( Anyways, congrats to the teams and participants! 

I’d like to know what is the ROI from this marketing experiment. Such as, how many new followers/fans did Ikea gained from this, hits to the site, how many became actual clients (was a promo or something issued to the audience for tuning in? that they can track at time of purchase), was there a new or specific product they were trying to promote?, etc… I’m just curious, I’m sure they will be gathering data and tracking it. It would be great if they shared that info.

Thx for the post :)

@vanessamontes:twitter 

]]> Comment on Capture the Catalog: A Successful Social Marketing Experiment by STACI GARCIA http://www.sflsocialgeeks.org/capture-the-catalog/comment-page-1/#comment-175 STACI GARCIA Sat, 30 Jul 2011 00:13:00 +0000 http://www.sflsocialgeeks.org/?p=256#comment-175 Our followers knew what we were doing. We asked them to tell their followers and so on. We were hoping, as other teams probably were, that no one would unfollow us based on all our tweets regarding this event.  The impressions were counted on TweetReach as far as I know. You can look them up yourself. I utilize TweetReach for my events as well and I found Exposed PR to have done a great job at tracking multiple hashtags, which gets complicated. It was fun and I encourage all PR/Social Media Tweeps to work together to raise the bar as I found this event to be extremely fun for participants and successful for Ikea. Our followers knew what we were doing. We asked them to tell their followers and so on. We were hoping, as other teams probably were, that no one would unfollow us based on all our tweets regarding this event.  The impressions were counted on TweetReach as far as I know. You can look them up yourself. I utilize TweetReach for my events as well and I found Exposed PR to have done a great job at tracking multiple hashtags, which gets complicated. It was fun and I encourage all PR/Social Media Tweeps to work together to raise the bar as I found this event to be extremely fun for participants and successful for Ikea.

]]> Comment on Capture the Catalog: A Successful Social Marketing Experiment by STACI GARCIA http://www.sflsocialgeeks.org/capture-the-catalog/comment-page-1/#comment-174 STACI GARCIA Sat, 30 Jul 2011 00:08:00 +0000 http://www.sflsocialgeeks.org/?p=256#comment-174 Awesome summary! You nailed it! Geek is the new black.  Awesome summary! You nailed it! Geek is the new black. 

]]> Comment on Capture the Catalog: A Successful Social Marketing Experiment by SFL Social Geeks http://www.sflsocialgeeks.org/capture-the-catalog/comment-page-1/#comment-173 SFL Social Geeks Fri, 29 Jul 2011 23:19:00 +0000 http://www.sflsocialgeeks.org/?p=256#comment-173 @brbreslin:disqus & @BridgetCarey:disqus you'll have to ask @ExposedPR:twitter as they were the ones giving out the numbers. My understanding is they were using TweetReach. http://bit.ly/pPnueA @brbreslin:disqus & @BridgetCarey:disqus you’ll have to ask @ExposedPR:twitter as they were the ones giving out the numbers. My understanding is they were using TweetReach. http://bit.ly/pPnueA

]]> Comment on Capture the Catalog: A Successful Social Marketing Experiment by Bridget Carey http://www.sflsocialgeeks.org/capture-the-catalog/comment-page-1/#comment-172 Bridget Carey Fri, 29 Jul 2011 23:12:00 +0000 http://www.sflsocialgeeks.org/?p=256#comment-172 Yeah, how are they counted? That seems awfully high for an event that no one knew about, unless you happened to be on Twitter very late into the night and if you happened to stumble on the hashtags from being a follower of these people. I only knew about it from getting a Facebook invite from the Vixens to retweet them on Thursday, but even then I had no idea what the heck they were doing or why I should have cared. Social media marketing -- and how people are weighing the importance of it -- is certainly a strange new frontier. Get some social media geeks to flood Twitter with the word Ikea for a chance to win money, and that way anyone who checks Twitter before they go to bed is exposed to the word Ikea... even though they might not have a clue on what is going on or what the teams mean. Yeah, how are they counted? That seems awfully high for an event that no one knew about, unless you happened to be on Twitter very late into the night and if you happened to stumble on the hashtags from being a follower of these people. I only knew about it from getting a Facebook invite from the Vixens to retweet them on Thursday, but even then I had no idea what the heck they were doing or why I should have cared.

Social media marketing — and how people are weighing the importance of it — is certainly a strange new frontier. Get some social media geeks to flood Twitter with the word Ikea for a chance to win money, and that way anyone who checks Twitter before they go to bed is exposed to the word Ikea… even though they might not have a clue on what is going on or what the teams mean.

]]> Comment on Capture the Catalog: A Successful Social Marketing Experiment by Brian Breslin http://www.sflsocialgeeks.org/capture-the-catalog/comment-page-1/#comment-171 Brian Breslin Fri, 29 Jul 2011 22:36:00 +0000 http://www.sflsocialgeeks.org/?p=256#comment-171 How do they count the impressions if you don't mind me asking? How do they count the impressions if you don’t mind me asking?

]]> Comment on [Geekviewpreview #11] Harry Potter and the Deathly Hallows Part 2 by Julie Sherman http://www.sflsocialgeeks.org/geekview11/comment-page-1/#comment-169 Julie Sherman Fri, 08 Jul 2011 14:52:00 +0000 http://www.sflsocialgeeks.org/?p=248#comment-169 I think the Sorting Hat should put me into House Hufflepuff. I am loyal to my friends, hard-working, and I have compassion for others. Hufflepuff might not be as flashy as Gryffindor, but people in this house are the true unsung heroes of Hogwarts! I think the Sorting Hat should put me into House Hufflepuff. I am loyal to my friends, hard-working, and I have compassion for others. Hufflepuff might not be as flashy as Gryffindor, but people in this house are the true unsung heroes of Hogwarts!

]]> Comment on [Geekviewpreview #10] – Green Lantern by Andrew Hopper http://www.sflsocialgeeks.org/geekviewpreview-10-green-lantern/comment-page-1/#comment-168 Andrew Hopper Mon, 13 Jun 2011 15:48:00 +0000 http://www.sflsocialgeeks.org/?p=226#comment-168 Why would you give out the answer? D: A lot of people worked really hard to figure out the clues, and then you just give it away.... Why would you give out the answer? D:
A lot of people worked really hard to figure out the clues, and then you just give it away….

]]> Comment on [Geekviewpreview #10] – Green Lantern by Clark Kentt http://www.sflsocialgeeks.org/geekviewpreview-10-green-lantern/comment-page-1/#comment-167 Clark Kentt Mon, 13 Jun 2011 13:21:00 +0000 http://www.sflsocialgeeks.org/?p=226#comment-167 I prefer Thursday - Sunset "Kilowog wants to go to Geekview Preview 10" I prefer Thursday – Sunset

“Kilowog wants to go to Geekview Preview 10″

]]> Comment on [Geekviewpreview #10] – Green Lantern by Anonymous http://www.sflsocialgeeks.org/geekviewpreview-10-green-lantern/comment-page-1/#comment-166 Anonymous Sun, 12 Jun 2011 16:34:00 +0000 http://www.sflsocialgeeks.org/?p=226#comment-166 Then show up. I didn't say you couldn't It's first-come, first-serve to the first 50-100 people that show up. I'm only asking for preferences so I've got some idea of how many for each might be getting there tmrw. Then show up. I didn’t say you couldn’t It’s first-come, first-serve to the first 50-100 people that show up. I’m only asking for preferences so I’ve got some idea of how many for each might be getting there tmrw.

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